SWOT Analysis- Indian Retail Industry-Pantaloon Retail (India) Ltd. Part IX

SWOT Analysis

SWOT analysis is a significant tool for understanding the interdependence between the organization and its surrounding environment. In order to attain the objective, many other techniques like strategic issue analysis, competitor analysis, capability analysis and market analysis are used to influence the input components of the SWOT analysis. The analysis considers the strengths, weaknesses, opportunities and threats of the organization. This establishes a framework that appraises the strategy, directs and positions the firm. The analysis is also applicable to versatile domains including business planning, competitor evaluation, strategic planning and business and product development. A SWOT analysis is a subjective appraisal of the data, organized in a logical SWOT format which injects understanding, discussion, presentation and decision making.

The SWOT analysis offers a brief overview of the significant, relevant and necessary information about both the internal assets and the market audits. This helps to derive the significant success factors and evaluates the strengths to find out competitive advantages and weaknesses. Using the analysis, the organization exploits the opportunities to have an edge over its competitors. In the process the organization is able to reduce and in turn remove the weaknesses and turn them into strategic opportunities. Furthermore, the company would be able to diminish the unfavorable situations like threats. SWOT analysis offers a number of strategic directions to the organization to develop the strategies and align it with the business objectives.
Consequently, the SWOT analysis of the organization is applicable to a number of theories like Boston Consulting Group Portfolio (BCG Portfolio), Balanced Scorecard (BSC) and other strategic management tools. Using the information offered by the SWOT analysis of the organization, new strategies are evolved to defeat the competition and to be ahead of the competitors.

SWOT analysis has been applied to analyze the strengths, weaknesses, opportunities and threats of Pantaloon so as to understand its competitive advantages and future opportunities. A comprehensive understanding of the weaknesses and an awareness of the threats are very significant for the organization to avoid and reduce the impact of both. The SWOT analysis of Pantaloon is discussed below.

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