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Marketing-Convention, Exhibition, Business and Meetings Part-II

History, Role and Contribution of CEBMs to Tourism in Australia continued The need for communication and exchange of ideas has given raise to the need for meetings and conferences in [...]

Marketing-Convention, Exhibition, Business and Meetings Part-I

Introduction This project makes an attempt to analyse the growth of the convention and exhibition industry in Australia. In this regard, special emphasis has been made to the country of [...]

Marketing Strategy- Ascendance of AirAsia Part VII

Porter’s 5 Force: continued Behavioural: Based on behaviour, the segment for Air Asia could be: Frequent Fliers v/s Occasional Fliers: Frequent fliers are the ones who travel frequently and mostly [...]

Marketing Strategy- Ascendance of AirAsia Part VI

Porter’s 5 Force: (continued) Breadth of Application: This means that the core competency should open up new opportunities for the organization. Air Asia ventured into new businesses keeping its core [...]

Marketing Strategy- Ascendance of AirAsia Part V

Porter’s 5 Force: Bargaining Power of Buyers: In the domestic segment, within Malaysia, there are not many budget airlines, hence Bargaining Power of buyers is less. However considering entire Asia, [...]

Marketing Strategy- Ascendance of AirAsia Part IV

External Environment Analysis (continued) Social: 70 % of the total population of Malaysia lives in the urban areas and the annual rate of urbanization is 3%. The age group 15-64 [...]

Marketing Strategy- Ascendance of AirAsia Part III

Strategic Role of Marketing (continued) Place: Air Asia’s strategies ensured that it provided maximum convenience to its customers. It made use of e-commerce and implemented online ticket booking in May, [...]

Marketing Strategy- Ascendance of AirAsia Part II

Corporate Level: At the corporate level the top management decides the type of business that a company should venture into, whether the business should be through acquisition, diversification, integration etc. [...]

Marketing Strategy- Ascendance of AirAsia Part I

Introduction: In 1996, Malaysian Airways was the only full service airline operating in Malaysia at that point of time. Air Asia came into existence initially in 1996 as a full [...]

Total SA Conclusion

Conclusion: Total is among the best 5 oil and gas companies of the world. It has been working on various strategies in order to compete with oil giants across the [...]

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